A home for your next watch.
Films to save. Shows to keep up with. A native iPhone app that brings discovery, a personal watchlist and upcoming releases into one place.
- Project
- Watchlist
- Year
- 2026
- Made by
- maker.design
- Our role
- Product strategy, brand, design & development
Remember the recommendation. Find it when you need it.
A film someone mentions. A series you mean to start. The next episode of a show you already follow. These are connected decisions, but they often end up scattered across streaming queues, messages and memory.
Watchlist gives them a shared home. The aim is straightforward: make it easier to keep track of what interests you, see what is coming next and choose something when you are ready to watch.
One library for films and television.
We brought discovery, title details and the personal library into the same native iPhone experience. Artwork helps you recognise a title; the overview, rating and streaming-provider information help you decide whether it belongs on your list.
Saving is a direct action on the title page. The watchlist keeps films and series together, while the upcoming calendar gives release dates a view of their own.
Want to watch. Watched. Worth remembering.
Saving something and finishing it are different moments. We kept those states distinct, so the watchlist can stay useful as an intention list and watched history can record what you have actually seen.
A watched title can also carry a simple reaction. The recording follows the wider experience in the working app, from rating a title and exploring its seasons and cast to checking upcoming releases and browsing the saved library.
Let the stories lead.
The interface uses a dark foundation so posters and title artwork carry the atmosphere. Gold gives important actions and selected states a consistent visual cue. Native navigation and controls keep the experience familiar while the content gives it character.
Maker’s work spans the product thinking, identity, interface and SwiftUI implementation. Bringing design and development together let us work on the details of the live experience, from a title’s first impression to its place in the library.
A working product. A private beta.
Watchlist is in private beta through TestFlight. The result is a working native iOS product with discovery, saved titles, watched history, ratings and an upcoming release calendar.
This case study documents that product and its current experience. The next stage is learning from beta use and refining it ahead of a wider release.